Hello, I’m Karen!
I’m a creative director and senior art director with over 14 years of experience in the creative industry and a proven track record in branding, marketing, and advertising.
I was brave enough to work independently from before graduating, and I ran my own creative studio for over 9 years, working with clients from across the USA, Mexico, Canada, and Europe – giving me a creative global perspective.
In 2021, I moved to Dubai, pursuing the next chapter of my career, where I’ve been working as Creative Director for all kinds of wonderful brands such as Cartier, Tumi, DAMAC, Dubai Investments, Nissan, KIA, Chevrolet, and plus 30 more.
I dive deep into the world of brand storytelling and specialize in leveraging the power of brand archetypes. Drawing from the timeless narrative frameworks that connect universally with human emotions, I weave brand tales that resonate with the audience.
Some Resume-like Stats
- Led a team of 10-20, including graphic designers, 3D artists, and copywriters, and oversaw the execution of creative assets such as advertisements, branding, events, videos, websites, and digital marketing.
- Worked in the fashion, food and beverage, hospitality, automotive, and government industries, among others.
- Participated in 50+ client consultations to provide expertise on creative direction, schedules, budgets, and production support.
- Collaborated with cross-functional teams for video and events production.
- Conceptualized, provided the art direction, created the strategy, and supervised the execution of 20+ advertising campaigns for Cartier, Tumi, DAMAC, Dubai Investments, Nissan, KIA, Chevrolet, and 30+ brands.
- Worked closely with the company Memories Events Management on the creation of events and activations for our advertising campaigns.
- Cartier’s event and advertising campaign helped introduce ONE11 to the KSA market, and the campaign became a trending Twitter topic for over two days.
- Launched over 20 new brands.
- Oversaw the production of 100+ marketing assets for xNARA, resulting in 49K+ followers, 18K+ email subscribers, and 1.5K+ new users within the first month.
- Collaborated and oversaw the production of the first interactive video in the automotive industry in the region for Chevrolet, which led to 500K views.
- Mentored team of 10-20 with a focus on creative and professional development.
Hands-on Direction.
Passionate about art and creating, I’m thrilled when I can merge my two greatest loves: strategic thinking and bringing those concepts to life.
Having led workshops in the USA, Mexico, and the UAE, both in-person and online, on a range of topics, including creativity, productivity, goal setting, branding, and marketing, has shaped me into a compassionate creative leader, allowing me to hone my ability to listen attentively, guide with insight, and identify the missing pieces in any puzzle.
These are skills I enthusiastically bring to my team and all client interactions.
